Terms of Service for AdWIQ

Last Updated: December 3, 2025

Effective Date: December 3, 2025

1. Agreement to Terms

By accessing or using AdWIQ ("Service," "we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"). If you disagree with any part of these Terms, you may not access the Service.

Important: Please read these Terms carefully before using AdWIQ.

2. Description of Service

AdWIQ is a SaaS (Software as a Service) platform that provides:

Lead Tracking & Management:

• Form Tracking: JavaScript snippet to track form submissions on your website
• Lead Capture: Automatic collection of form submission data
• Dashboard: Web interface to view and manage captured leads
• Project Management: Organize multiple tracked websites
• UTM Tracking: Campaign attribution and analytics

Advertising Platform Integration:

• Ad Account Connection: OAuth integration with Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads
• Performance Metrics: Automated fetching of advertising campaign data
• Automated Reports: Scheduled reports on ad performance and metrics
• Multi-Platform Support: Unified dashboard for all advertising accounts

Multi-Channel Notifications:

• WhatsApp: Instant alerts via WhatsApp Business API
• Email: Professional email notifications and reports
• SMS: Text message alerts
• Telegram: Bot-based messaging
• Slack: Workspace integrations
• Multi-User Support: Add team members to receive notifications

3. Eligibility

3.1 Age Requirement

You must be at least 18 years old to use AdWIQ. By using the Service, you represent and warrant that you are at least 18 years of age.

3.2 Business Use

AdWIQ is intended for business and professional use. You represent that you are using the Service on behalf of a legitimate business or organization.

3.3 Legal Capacity

You represent that you have the legal authority to enter into these Terms and to use the Service in compliance with all applicable laws.

4. Account Registration

4.1 Account Creation

To use AdWIQ, you must:

• Create an account via Clerk authentication
• Provide accurate and complete information
• Maintain the security of your account credentials
• Notify us immediately of any unauthorized access

4.2 Account Responsibility

You are responsible for:

• All activity that occurs under your account
• Maintaining the confidentiality of your password
• Any actions taken by users you authorize
• Compliance with these Terms

4.3 Account Termination

We reserve the right to suspend or terminate your account if:

• You violate these Terms
• You engage in fraudulent activity
• Your account remains inactive for 12+ months
• Required by law
• You fail to pay fees (if applicable)

5. Acceptable Use Policy

5.1 Permitted Uses

You may use AdWIQ to:

• Track legitimate form submissions on your websites
• Connect your advertising accounts via OAuth
• Fetch and analyze advertising performance metrics
• Generate and receive automated ad performance reports
• Receive notifications about new leads and ad metrics
• Manage and organize lead data
• Analyze lead sources and campaigns
• Integrate with your business workflows

5.2 Prohibited Uses

You may NOT use AdWIQ to:

Illegal Activities:

• Violate any laws or regulations
• Infringe intellectual property rights
• Engage in fraud or deception
• Facilitate illegal transactions

Harmful Content:

• Track forms containing hate speech or violence
• Collect sensitive personal information without consent (health data, financial data, etc.)
• Track children's information (under 13)
• Spam or unsolicited communications

System Abuse:

• Attempt to hack, exploit, or compromise the Service
• Use automated tools to generate fake leads
• Reverse engineer or decompile our software
• Overwhelm our systems with excessive requests
• Share your account credentials with unauthorized parties

Privacy Violations:

• Track users without proper consent
• Collect data from websites you don't own (without permission)
• Fail to display required privacy notices
• Violate GDPR, CCPA, or other privacy laws
• Misuse or sell lead data

Competitive Activities:

• Use the Service to build a competing product
• Copy our features or business model
• Scrape our website or API

5.3 Enforcement

Violations may result in:

• Warning notification
• Temporary suspension
• Permanent account termination
• Legal action
• Reporting to authorities

6. Tracking Snippet and Data Collection

6.1 Your Responsibilities

When using our tracking snippet, you must:

Consent:

• Obtain proper consent from website visitors
• Display clear privacy notices on your website
• Comply with cookie laws (GDPR, CCPA, etc.)
• Inform users about data collection

Transparency:

• Disclose use of third-party tracking (AdWIQ)
• Provide link to your privacy policy
• Explain how data will be used
• Offer opt-out mechanisms

Legal Compliance:

• Follow all applicable privacy laws
• Obtain necessary permissions
• Honor user preferences (Do Not Track, etc.)
• Maintain records of consent

6.2 Snippet Integration

The tracking snippet:

• Is provided "as-is"
• Should be placed in the <head> section
• Must not be modified or reverse-engineered
• Should include your unique project API key
• Will automatically detect forms on your pages

6.3 Data Ownership

Your Data: You retain ownership of all lead data collected Our Data: We own the Service, software, and infrastructure Shared Data: Aggregated, anonymized data may be used for analytics

7. Advertising Platform Integration

7.1 OAuth Authorization

When connecting advertising accounts, you:

• Grant AdWIQ permission to access your ad account data via OAuth
• Authorize us to fetch advertising metrics and campaign information
• Can revoke access at any time by disconnecting the account
• Remain responsible for compliance with platform terms of service

7.2 Third-Party Platform Terms

You must comply with the terms and policies of each advertising platform you connect:

Meta Ads (Facebook/Instagram):

• Meta Platform Terms: https://www.facebook.com/legal/terms
• Meta Business Tools Terms: https://www.facebook.com/legal/technology_terms
• Advertising Policies: https://www.facebook.com/policies/ads

Google Ads (Coming Soon):

• Google Ads Terms: https://policies.google.com/terms
• Google Ads Policies: https://support.google.com/adspolicy

LinkedIn Ads (Coming Soon):

• LinkedIn Advertising Agreement
• LinkedIn Marketing Solutions Terms

TikTok Ads (Coming Soon):

• TikTok Advertising Terms
• TikTok Commercial Terms

7.3 Data Usage and Restrictions

Permitted Use of Ad Data:

• View advertising performance metrics in your dashboard
• Generate automated reports for your internal use
• Analyze campaign effectiveness
• Share reports with authorized team members

Prohibited Use of Ad Data:

• Sell or license ad performance data to third parties
• Use data to build competing advertising products
• Share data with unauthorized parties
• Violate advertising platform policies
• Aggregate data across multiple unrelated ad accounts

7.4 Token Management

OAuth Tokens:

• We securely store your OAuth access and refresh tokens
• Tokens are encrypted at rest in our database
• We automatically refresh tokens before expiration
• You can revoke tokens by disconnecting your ad account

Your Responsibilities:

• Keep your advertising account credentials secure
• Don't share OAuth authorization with unauthorized parties
• Monitor ad account connections for suspicious activity
• Disconnect unused ad accounts

7.5 Data Accuracy

No Warranty on Third-Party Data:

• Advertising metrics are provided by third-party platforms "as-is"
• We do not guarantee accuracy or completeness of ad data
• Discrepancies may occur due to platform reporting delays
• Always verify critical data with the source platform

7.6 Platform Changes

You acknowledge that:

• Advertising platforms may change their APIs without notice
• Features may become temporarily unavailable during platform updates
• We will make reasonable efforts to maintain compatibility
• Some metrics may become unavailable if platforms deprecate them

8. Multi-Channel Notifications

8.1 WhatsApp Notifications

Our Service uses the official WhatsApp Business API provided by Meta. By using WhatsApp notifications, you agree to:

• Meta's Terms of Service
• WhatsApp Business Terms
• Meta's acceptable use policies

Recipient Consent: You must:

• Obtain consent from WhatsApp recipients before adding them
• Only add phone numbers that have WhatsApp installed
• Verify phone numbers are correct
• Not add personal (non-business) phone numbers without permission

Message Limits:

• Messages are subject to Meta's rate limits
• Delivery is not guaranteed 100%
• Costs may apply (WhatsApp Business API fees)
• Messages may be delayed during high volume

8.2 Email Notifications

Email Delivery:

• We use third-party email service providers
• Delivery depends on recipient spam filters
• We are not responsible for emails marked as spam
• Professional formatting for ad reports and lead alerts

8.3 SMS Notifications

SMS Delivery:

• We use Twilio or similar SMS providers
• Standard SMS rates may apply to recipients
• Delivery depends on carrier network
• Recipients must have valid mobile numbers

8.4 Telegram Notifications

Telegram Bot:

• Requires recipients to have Telegram accounts
• Recipients must authorize the AdWIQ bot
• Messages are sent via Telegram Bot API
• Subject to Telegram's terms and rate limits

8.5 Slack Notifications

Slack Integration:

• Requires valid Slack webhook URLs
• Webhooks must be authorized by workspace admins
• Subject to Slack API rate limits
• Messages formatted with Slack blocks for rich content

8.6 Notification Content

Messages may contain:

• Lead contact information (name, email, phone)
• Form submission content
• Advertising metrics and performance data
• Campaign names and IDs
• Page URLs and timestamps
• UTM campaign parameters
• Project and account information

You agree this information is appropriate for delivery via the selected channels.

9. Payment Terms

9.1 Pricing Plans

AdWIQ offers different pricing tiers:

• Starter Plan: Basic lead tracking with limited events
• Growth Plan: Enhanced features and higher event limits
• Pro Plan: Advanced features with priority support
• Enterprise Plan: Custom solutions for large organizations

Pricing is available at [your-pricing-page].

9.2 Billing

Subscription Billing:

• Billed monthly or annually
• Automatic renewal unless cancelled
• Payments processed via Stripe (future implementation)
• All fees are non-refundable except as required by law

Usage-Based Billing:

• WhatsApp messages may incur additional fees
• Overage charges apply for exceeded limits
• Billed at the end of each billing period

8.3 Price Changes

We reserve the right to change prices with:

• 30 days notice to existing customers
• Grandfathered pricing for current subscribers (optional)
• No retroactive charges

8.4 Free Trial

If offered:

• Duration will be specified
• Credit card may be required
• Automatically converts to paid plan unless cancelled
• Full access during trial period

8.5 Refunds

Refunds are provided:

• Within 30 days of initial purchase (first-time customers)
• For service outages exceeding 10% of monthly uptime
• At our sole discretion for extenuating circumstances

Refunds are NOT provided for:

• Partial month usage
• Account termination for Terms violation
• Change of mind after 30 days
• Third-party fees (WhatsApp API)

9. Intellectual Property

9.1 Our Ownership

AdWIQ and its original content, features, and functionality are owned by us and are protected by:

• Copyright
• Trademark
• Patent
• Trade secret
• Other intellectual property laws

This includes:

• Source code
• Tracking snippet
• Dashboard interface
• API
• Documentation
• Brand assets

9.2 Your License

We grant you a limited, non-exclusive, non-transferable, revocable license to:

• Access and use the Service for your business
• Integrate the tracking snippet on your websites
• Use our API within rate limits
• Display our badge ("Powered by AdWIQ") if required by your plan

9.3 Restrictions

You may NOT:

• Copy, modify, or create derivative works
• Reverse engineer or decompile
• Remove copyright or proprietary notices
• Use our trademarks without permission
• Frame or mirror our website
• Create competing products based on our Service

9.4 Feedback

If you provide feedback, suggestions, or ideas:

• You grant us unlimited rights to use them
• We are not obligated to implement them
• They become our intellectual property
• No compensation is owed to you

10. Data and Privacy

10.1 Privacy Policy

Our Privacy Policy (available at PRIVACY_POLICY.md) explains how we collect, use, and protect your data.

By using AdWIQ, you agree to our Privacy Policy.

10.2 Data Processing

We process data as:

• Data Controller: For your account information
• Data Processor: For lead data collected on your behalf

10.3 Your Obligations

You must:

• Have legal right to collect the data
• Obtain necessary consents from end users
• Comply with privacy laws (GDPR, CCPA, etc.)
• Provide privacy notices to end users
• Honor data subject rights (access, deletion, etc.)

10.4 Data Security

We implement reasonable security measures, but:

• No system is 100% secure
• You are responsible for your own security practices
• We are not liable for breaches beyond our control

10.5 Data Export and Deletion

You can:

• Export your data in CSV format
• Delete individual leads
• Delete entire projects
• Request full account deletion

11. Service Availability

11.1 Uptime Guarantee

We strive for 99.9% uptime but do not guarantee uninterrupted service.

Scheduled Maintenance:

• Announced 24 hours in advance
• Typically performed during low-traffic periods
• May result in temporary unavailability

Unscheduled Downtime:

• May occur due to technical issues
• We will work to restore service promptly
• No SLA credits for free plans

11.2 Service Changes

We reserve the right to:

• Modify or discontinue features
• Update the tracking snippet
• Change API endpoints (with notice)
• Add or remove integrations

We will provide reasonable notice for material changes.

11.3 No Warranty

THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

• Merchantability
• Fitness for a particular purpose
• Non-infringement
• Uninterrupted or error-free operation

12. Limitation of Liability

12.1 Disclaimer

TO THE MAXIMUM EXTENT PERMITTED BY LAW, ADWIQ SHALL NOT BE LIABLE FOR:

Indirect Damages:

• Lost profits or revenue
• Lost business opportunities
• Data loss
• Goodwill or reputation damage
• Consequential or incidental damages

Direct Damages: Our total liability is limited to the amount you paid us in the 12 months preceding the claim, or $100, whichever is greater.

12.2 Exceptions

Limitations do not apply to:

• Personal injury or death caused by our negligence
• Fraud or fraudulent misrepresentation
• Violations of law that cannot be limited
• Gross negligence or willful misconduct

12.3 Third-Party Services

We are not responsible for:

• Clerk authentication issues
• WhatsApp/Meta service disruptions
• Database provider outages
• Your website or hosting problems
• Internet connectivity issues

13. Indemnification

You agree to indemnify, defend, and hold harmless AdWIQ, its officers, directors, employees, and agents from any claims, damages, losses, liabilities, and expenses (including attorney fees) arising from:

• Your use of the Service
• Your violation of these Terms
• Your violation of any laws or regulations
• Your violation of third-party rights
• Your website's content or privacy practices
• Lead data you collect
• Disputes with your end users

14. Third-Party Services

14.1 Integrations

AdWIQ integrates with:

• Clerk (authentication)
• Prisma (database)
• WhatsApp/Meta (notifications)
• Vercel (hosting)

You agree to comply with their respective terms of service.

14.2 Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for:

• Their content or privacy practices
• Products or services they offer
• Your interactions with them

15. Termination

15.1 By You

You may terminate your account at any time by:

• Deleting your account in settings
• Contacting support
• Stopping payment for paid plans

Effect of Termination:

• Access to Service is immediately revoked
• Data is deleted per our retention policy (30 days)
• No refunds for partial months (except as stated)

15.2 By Us

We may terminate your account if:

• You violate these Terms
• You engage in fraudulent activity
• Required by law
• Your account is inactive for 12+ months
• You fail to pay fees

Notice:

• Immediate termination for serious violations
• 30 days notice for other reasons
• Email notification to registered address

15.3 Survival

The following provisions survive termination:

• Payment obligations
• Indemnification
• Limitation of liability
• Intellectual property rights
• Dispute resolution

16. Modifications to Terms

16.1 Changes

We may modify these Terms at any time. Changes will be posted with an updated "Last Updated" date.

Notification:

• Email to registered users
• Dashboard notification
• 30 days before material changes take effect

16.2 Acceptance

Continued use of the Service after changes constitutes acceptance.

If you don't agree to changes:

• Stop using the Service
• Delete your account
• Contact us with concerns

17. Dispute Resolution

17.1 Informal Resolution

Before filing a claim, contact us at rudhamoy@gmail.com to resolve the issue informally.

17.2 Arbitration

Any disputes arising from these Terms or the Service shall be resolved through:

Binding Arbitration:

• Individual basis only (no class actions)
• Governed by [Arbitration Association] rules
• Location: [Your jurisdiction]
• Language: English
• Costs split between parties

17.3 Exceptions

You may pursue claims in small claims court if eligible.

17.4 Class Action Waiver

You agree to waive the right to participate in class actions, class arbitrations, or representative actions.

18. Governing Law

These Terms are governed by the laws of [Your State/Country], without regard to conflict of law principles.

Jurisdiction: You agree to submit to the exclusive jurisdiction of courts located in [Your Jurisdiction].

19. General Provisions

19.1 Entire Agreement

These Terms, along with our Privacy Policy, constitute the entire agreement between you and AdWIQ.

19.2 Severability

If any provision is found unenforceable, the remaining provisions remain in full effect.

19.3 No Waiver

Our failure to enforce any right or provision does not constitute a waiver of that right.

19.4 Assignment

You may not assign these Terms without our consent. We may assign our rights and obligations to any party.

19.5 Force Majeure

We are not liable for delays or failures due to circumstances beyond our reasonable control (natural disasters, war, pandemics, etc.).

19.6 Notices

Notices to you will be sent to your registered email address.

Notices to us should be sent to: rudhamoy@gmail.com

19.7 Relationship

No agency, partnership, joint venture, or employment relationship is created by these Terms.

20. Contact Information

For questions about these Terms:

Email: rudhamoy@gmail.com

Support: rudhamoy@gmail.com

Website: https://adwiq.com

Mailing Address: AdWIQ [Your Company Address] [City, State, ZIP] [Country]

21. Special Terms for Enterprise Customers

Enterprise customers may have separate agreements that supersede these Terms. Contact rudhamoy@gmail.com for enterprise pricing and custom terms.

Acknowledgment

BY CLICKING "I AGREE," CREATING AN ACCOUNT, OR USING THE SERVICE, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO BE BOUND BY THESE TERMS OF SERVICE.

Effective Date: December 3, 2025

Version: 1.1

Quick Reference

Questions? Contact rudhamoy@gmail.com

By using AdWIQ, you agree to these Terms of Service.